The
Backstory
messaging & SEO website copy
Melanie Hay is an interior designer based in Toronto, Canada, and focused on exclusively serving clients who live in the GTA, Oakville, Muskoka, and Collingwood.
Having originally written her copy herself, she was feeling weary of the work and time it would require for her to align her verbal identity with the branding she was investing in – all on her own. While copywriting was originally an afterthought to her rebranding plan, she hired Woven Copy Studio to get clear on her brand message, differentiators, and improve her reach through SEO to attract her ideal local clientele.
/ EFFORTLESS
KNOWING /
Tone-of-voice descriptors
Endearing
Poised /
standout pieces ↓
Tagline & Home Page Copy
01
Tagline & home page copy
04
Copy Catalog Preview
03
services page copy
02
about page copy
bringing beauty & enjoyment to everyday living
A well-designed home is a work of art.
An aesthetically storied compilation of elements that speak to your lifestyle and ideals, while honouring the organic structure of your space. Melanie Hay Design sets out to pull together your ever-evolving interior canvas and bring forth exquisite, enduring environments that welcome restoration, conversation, and celebration.
artfully considered spaces
A tagline isn’t always a requirement to have a standout brand. For Melanie, however, and the interior design industry as a whole, it can be a quick way to distinguish yourself – when done right.
One of the uncommon threads we gathered from Melanie’s journaling exercise (also known as the onboarding workbook) was that she has a background in art history and carries that passion, expertise, and aesthetic consideration into every project. After much thought, we landed on ARTFULLY CONSIDERED SPACES.
About Page
Copy
01
Tagline & home page copy
04
Copy Catalog Preview
03
services page copy
02
about page copy
design ethos (PREVIEW)
HONOURING INDIVIDUALITY
Designing truly disparate interiors requires that we take great care to get to know our clients. We spend intentional time to understand and respect what makes you unique — from your background to your interests, ideals, and personality.
CREATING SPACE TO ENDURE
We favor time-honoured designs that exude warmth and sophistication. By utilizing the finest natural materials and finishes, we ensure the spaces we create are functional and livable for years to come.
An interior design firm that believes the beauty of home is in the experiences of its owner
All spaces considered, home is deeply personal and fully self-expressed, with layers of character and soul.
Your interior environments are thoughtfully considered masterpieces in the making. Whether we’re working together on a whole home refurnishing, renovation, or new build, all results point to enriching how you embrace your everyday surroundings.
Services Page Copy
01
Tagline & home page copy
04
Copy Catalog Preview
03
services page copy
02
about page copy
The Melanie Hay
DESIGN METHOD
By way of interior design, we encourage our clients to get to know themselves better and share more of who they are with those they love. That’s why we’re devoted to serving as the visionary of your project. You can trust that we’ll take the lead, drawing upon you as our muse, to bring forth completely custom, yet potentially unpredictable concepts and ideas.
With every selection and decision, our intention is to gently move you into a well-designed environment. One that evokes harmony and continuity to sharpen the senses and shape your frame of mind.
RESIDENTIAL INTERIOR DESIGN SERVICES
Just like art, the place one calls ‘home’ is designed to be an individual experience and expression of what you believe and feel is significant, appealing, soothing, and moving.
At Melanie Hay Design, our considered approach allows us to gather a profound understanding and appreciation for both you and your home. With that kind of deep attachment, we create space to design interiors that have an enduring influence on your everyday.
Copy Catalog
Preview
01
Tagline & home page copy
04
COPY CATALOG PREVIEW
03
services page copy
02
about page copy
cont.
Notes of unpretentious sophistication and tasteful textural touches
Turn the place you call home into a lived-in masterpiece
Your home is considered a canvas for comfort and creativity
Every client we have the privilege of working with serves as our muse – giving us the effortless inspiration to naturally conceptualize a project and execute it for nothing short of a treasured reveal
on-brand odds & ends
Quietly refined aesthetic
Accentuated by an assemblage of high-quality materials, textiles, and craftsmanship that exude an old-world, lived-in feel
Melanie Hay curates well-designed interiors that feel inherent to their environment and inhabitants
Coveted collection of relaxed rhythms and a rich sense of livability
The Standout Pieces
bringing beauty & enjoyment to everyday living
A well-designed home is a work of art.
An aesthetically storied compilation of elements that speak to your lifestyle and ideals, while honouring the organic structure of your space. Melanie Hay Design sets out to pull together your ever-evolving interior canvas and bring forth exquisite, enduring environments that welcome restoration, conversation, and celebration.
artfully considered spaces
A tagline isn’t always a requirement to have a standout brand. For Melanie, however, and the interior design industry as a whole, it can be a quick way to distinguish yourself – when done right.
One of the uncommon threads we gathered from Melanie’s journaling exercise (also known as the onboarding workbook) was that she has a background in art history and carries that passion, expertise, and aesthetic consideration into every project. After much thought, we landed on ARTFULLY CONSIDERED SPACES.
DESIGN ETHOS (PREVIEW)
HONOURING INDIVIDUALITY
Designing truly disparate interiors requires that we take great care to get to know our clients. We spend intentional time to understand and respect what makes you unique — from your background to your interests, ideals, and personality.
CREATING SPACE TO ENDURE
We favor time-honoured designs that exude warmth and sophistication. By utilizing the finest natural materials and finishes, we ensure the spaces we create are functional and livable for years to come.
AN INTERIOR DESIGN FIRM THAT BELIEVES THE BEAUTY OF HOME IS IN THE EXPERIENCES OF ITS OWNER
All spaces considered, home is deeply personal and fully self-expressed, with layers of character and soul.
Your interior environments are thoughtfully considered masterpieces in the making. Whether we’re working together on a whole home refurnishing, renovation, or new build, all results point to enriching how you embrace your everyday surroundings.
THE MELANIE HAY DESIGN METHOD
By way of interior design, we encourage our clients to get to know themselves better and share more of who they are with those they love. That’s why we’re devoted to serving as the visionary of your project. You can trust that we’ll take the lead, drawing upon you as our muse, to bring forth completely custom, yet potentially unpredictable concepts and ideas.
With every selection and decision, our intention is to gently move you into a well-designed environment. One that evokes harmony and continuity to sharpen the senses and shape your frame of mind.
RESIDENTIAL INTERIOR DESIGN SERVICES
Just like art, the place one calls ‘home’ is designed to be an individual experience and expression of what you believe and feel is significant, appealing, soothing, and moving.
At Melanie Hay Design, our considered approach allows us to gather a profound understanding and appreciation for both you and your home. With that kind of deep attachment, we create space to design interiors that have an enduring influence on your everyday.
on-brand odds & ends
Quietly refined aesthetic
Accentuated by an assemblage of high-quality materials, textiles, and craftsmanship that exude an old-world, lived-in feel
Melanie Hay curates well-designed interiors that feel inherent to their environment and inhabitants
Coveted collection of relaxed rhythms and a rich sense of livability
Notes of unpretentious sophistication and tasteful textural touches
Turn the place you call home into a lived-in masterpiece
Your home is considered a canvas for comfort and creativity
Every client we have the privilege of working with serves as our muse – giving us the effortless inspiration to naturally conceptualize a project and execute it for nothing short of a treasured reveal
The Debut
melaniehaydesign.com
Bringing Melanie’s refined digital environment into existence was a true collaborative effort. Woven Copy Studio worked seamlessly alongside Tia of Duelle Made to weave together a cohesive visual and verbal identity that fully embodies her brand. Now Melanie can proudly invite potential clients in to experience a taste of her craft and what she feels is important about her story & offerings. Also worth noting – her website is a testament to investing in interiors & architecture photography, with photos by Lauren Miller.
Strangely enough, copywriting was an afterthought to my rebranding plan initially, as I work and think in such a visual space. I had no idea how much value Carrie's words would add to my online presence and how her thoughtful creative process would bring clarity to my story and brand values, in a way that felt natural and unforced. It was literally a STRESS-FREE PROCESS.
“I feel a sense of calm, clarity, ease, and confidence in my business now.”
— Melanie
residential designer
This is copywriting that carries your story forward.
