The
Backstory
brand naming, messaging & SEO website copy, & QUARTERLY CONTENT
Tia is the owner of Duelle Made, a boutique branding and website design studio for interior designers and homeware founders. After being in the design world for 6.5 years, she was feeling the pull to both evolve and niche down to serve the one industry she’s always had an affinity for.
With this immense shift and all that it required of her, she desired an outside perspective (and profound support) to achieve clarity, speak to her ideal community, and align and optimize every corner of her brand – from her name to her messaging and website copy.
/ SINCERE /
SINCERE /
Tone-of-voice descriptors
Eloquent
Considerate
Serene /
standout pieces ↓
Brand
Name
01
brand name
04
Copy Catalog Preview
03
services page copy
02
home & about page copy
here's to loving where you duelle
Duelle Made is a reminder that Tia's clientele can (and should) sincerely live out their brand.
And a nod to expressing and sharing in creativity – for all it’s worth.
After this was established, we had fun incorporating not only tasteful uses of "duelle" but also the language of her community ("home-speak") to connect with them through copy.
duelle made
We wanted to speak to the visual home Tia is creating for her clientele and the focal point of their work. A place where they can feel comfortable and confident to show up as their true selves.
After working through a longlist of possibilities – touching on visuals, aesthetics, the experience, and results – we landed on Duelle Made.
A simple, yet artistic alteration to the word dwell.
Home & About Page Copy
01
brand name
04
Copy Catalog Preview
03
services page copy
02
home & about page copy
brand Mindset (preview)
CARING ABOUT THE DETAILS
Here, you’ll find a commitment to doing things well. And that’s dependent on paying attention to the finer details of a project consequential to the whole brand. It’s an art. Everything that matters to you – and everything that makes up your business – matters at Duelle Made.
PRIORITIZING TIME WELL SPENT
When we make room for what we love, our creativity and energy can flourish. That’s why Duelle Made places an emphasis on supporting you, so you can put your focus into designing interiors (and an overall life) you’re proud of – alongside a brand that’s made to serve you well.
settle into branding led by your signature style
You’re deserving of a brand that encapsulates your purpose. And a true creative partner who supports you in actualizing and living it – from conception to implementation. Tia Hughes is entrusted to step into that role – by interior designers and homeware founders far and wide. Melding her adoration for aesthetic interiors with her artistic, professional craft of graphic design, she takes great care to articulate the characteristics that define you and your business in visual form.
Services Page Copy
01
brand name
04
Copy Catalog Preview
03
services page copy
02
Home & about page copy
cont.
Duelle Made’s mission is to draw out branding that does the same. Blending sense and sensibility, collaborative brand and website design services give interior designers and homeware founders like you online and offline environments that represent your defining qualities.
Put Visual Emphasis on Your Style, Who You Are, and What Your Business Stands For.
made for the business of interiors
Brand And Website Design Services Worth Writing Home About
A well-designed, unified space is as much about the intangible as the tangible. It's an open invitation to feel comforted, connected, and inspired, while encouraging self-expression and an appreciation of our individuality.
Copy Catalog
Preview
01
brand name
04
COPY CATALOG PREVIEW
03
services page copy
02
home & about page copy
cont.
Devoted To Helping You Feel At Home & Making Your True Identity Known
A Brand Identity & Digital Home That’s Both Expressive And Enduring Is Within Reach
Put Visual Emphasis on Your Style, Who You Are, and What Your Business Stands For.
A visual variety of Duelle Made brand projects
Maintain a sense of comfort and orderliness in your online (and offline) space.
on-brand odds & ends
Open the door to forward movement
A gathering of carefully-formed branding and website design services
Aesthetically purposeful, deeply personal visuals – made for you
Specializing in creating distinctive, put-together visual identities and digital environments that elicit a sense of comfort and connection – online and offline
The Standout Pieces
here's to loving where you duelle
Duelle Made is a reminder that Tia's clientele can (and should) sincerely live out their brand.
And a nod to expressing and sharing in creativity – for all it’s worth.
After this was established, we had fun incorporating not only tasteful uses of "duelle" but also the language of her community ("home-speak") to connect with them through copy.
duelle made
We wanted to speak to the visual home Tia is creating for her clientele and the focal point of her clientele’s work. A place where they can feel comfortable and confident to show up as their true selves.
After working through a longlist of possibilities – touching on visuals, aesthetics, the experience, and results – we landed on Duelle Made.
A simple, yet artistic alteration to the word dwell.
brand mindset (PREVIEW)
CARING ABOUT THE DETAILS
Here, you’ll find a commitment to doing things well. And that’s dependent on paying attention to the finer details of a project consequential to the whole brand. It’s an art. Everything that matters to you – and everything that makes up your business – matters at Duelle Made.
PRIORITIZING TIME WELL SPENT
When we make room for what we love, our creativity and energy can flourish. That’s why Duelle Made places an emphasis on supporting you, so you can put your focus into designing interiors (and an overall life) you’re proud of – alongside a brand that’s made to serve you well.
settle into branding led by your signature style
You’re deserving of a brand that encapsulates your purpose. And a true creative partner who supports you in actualizing and living it – from conception to implementation.
Tia Hughes is entrusted to step into that role – by interior designers and homeware founders far and wide. Melding her adoration for aesthetic interiors with her artistic, professional craft of graphic design, she takes great care to articulate the characteristics that define you and your business in visual form.
MADE FOR THE BUSINESS OF INTERIORS
Brand And Website Design Services Worth Writing Home About
A well-designed, unified space is as much about the intangible as the tangible. It's an open invitation to feel comforted, connected, and inspired, while encouraging self-expression and an appreciation of our individuality.
Duelle Made’s mission is to draw out branding that does the same. Blending sense and sensibility, collaborative brand and website design services give interior designers and homeware founders like you online and offline environments that represent your defining qualities.
Put Visual Emphasis on Your Style, Who You Are, and What Your Business Stands For.
on-brand odds & ends
Open the door to forward movement
A gathering of carefully-formed branding and website design services
Aesthetically purposeful, deeply personal visuals – made for you
Specializing in creating distinctive, put-together visual identities and digital environments that elicit a sense of comfort and connection – online and offline
Devoted To Helping You Feel At Home & Making Your True Identity Known
A Brand Identity & Digital Home That’s Both Expressive And Enduring Is Within Reach
Put Visual Emphasis on Your Style, Who You Are, and What Your Business Stands For.
A visual variety of Duelle Made brand projects
Maintain a sense of comfort and orderliness in your online (and offline) space.
The Debut
duellemade.com
Tia leads by example, having taken the thoughtful steps to bring this next iteration of her brand to life. She invested in strategically sophisticated photography, courtesy of Vicki Bartel. And as for Tia’s visual identity and website design? Well, that’s all her!
Following our collaboration on the Duelle Made brand, I’m proud to call Tia a dear friend and creative partner as we exchange weekly voice notes and work seamlessly side by side to serve interior designers and homeware founders across North America.
Carrie's ability to create personalized brand messaging and marry it with SEO research and optimized website copy means you have a leg up in today's competitive market. It means your ideal clients will A). Be ABLE to find you, and B). Be completely blown away by your brand messaging that they have no choice but to choose you! After having gone through the experience with Woven Copy Studio, I can confidently tell you I am launching my new business with my best foot forward!
“I felt like your entire process was so easy and organized from start to finish!”
— tia hughes johnson
brand & web designer
