The
Backstory
messaging & SEO website copy
Grace is the gifted brand designer and big-hearted human at the helm of Marrow. She takes conscious brands and small business owners on an intimate journey to unearth their very essence and instill it into a thriving ecosystem of visual elements.
We originally connected at the end of 2021 when I came across her branding work for a friend. Long story short, I was beyond impressed and hired her to create a refined visual identity for my business that meaningfully reflected the mass amounts of change it’d been through.
So when Grace approached me with the desire to collaborate on her brand for more personal & intentional messaging aligned with the core of her business, I said…sign me up!
/ EFFORTLESSLY COOL
SINCERE /
Tone-of-voice descriptors
Deep
Charming /
standout pieces ↓
Home Page
Copy
01
home page copy
04
Copy Catalog Preview
03
services page copy
02
about page copy
capturing her 'marrow'
In Grace’s case, the foundational word of her brand – marrow – means the innermost vital part; essence.
Her enduring brands are more than aesthetics. They have heart, focus, and depth. They’re created from the inside out, going beyond the superficial to pull what matters to the surface. That inner fire lighting the way forward.
Living and breathing that kind of truth through strategically-designed visuals allows soul-deep connections with like-hearted humans to take shape.
Branding that makes
the invisible visual
My favorite part of the deep messaging work is finding ways to naturally weave in the meaning behind a brand’s name.
We wanted to create a defining thread that runs through her messaging – a touchstone that gives everything shape. Grace is soooo good at creating brands from the inside out, going beyond the superficial to pull what really matters to the surface. It was time for Marrow Design’s written tapestry to do the same.
About
Page Copy
01
home page copy
04
Copy Catalog Preview
03
services page copy
02
about page copy
purposeful bio (preview)
At my core, I’m an intention seeker.
I value chasing what matters most. A life of integrity & meaning; relationships & work of substance.
So the concept for Marrow Design became even more pressing for me a couple years into navigating the fast-paced agency life. I craved a different way forward – honoring partnerships with soul-driven business owners, myself, and the honest designs pulled to the surface together. And I wanted to reclaim creative direction over my life, too.
No, I needed to.
Truly substantial design chases your truth over trends
We all deserve a helping hand to draw out our vital, driving essence to share with the world. Living and working with that kind of conviction? Wow, it carries some serious weight. The people you’re for and with will know it, see it, feel it – and my personal favorite, grow a meaningful relationship with you because of it.
Services Page Copy
01
home page copy
04
Copy Catalog Preview
03
services page copy
02
about page copy
in every brand, there is marrow
The inner workings of your story— your purpose, vision, and values.
AT MARROW DESIGN, THOSE CORE FUNDAMENTALS ARE WHAT MATTER.
From my studio in Houston, I take conscious brands and small business owners on an intimate journey to unearth your very essence and instill it into a thriving ecosystem of visual elements.
Brand services that establish a steadfast course for your business
Full Brand Identity: For the business owner who is eager to enter the “evolve and grow” stage, this extensive partnership brings a complete soul-deep visual ecosystem to light – one that stretches into common touchpoints to reach those you desire to serve.
Design Intensive: For the business owner who is ready to establish the visual course for their brand, this concentrated collaboration unearths fundamental designs that reflect your marrow at a fraction of the time & investment.
Copy Catalog
Preview
01
home page copy
04
COPY CATALOG PREVIEW
03
services page copy
02
about page copy
cont.
Create visuals that transcend trends together
A deeply connective, true-to-you, can’t-be-touched substance
Similar to humans, your brand’s needs are multidimensional
Made from the inside out
Get to the marrow for branded visuals that matter
on-brand odds & ends
Articulating the intangible through design
For businesses that break the mold
Rooted in substance, supported through strategy, moved by originality
Your individuality is your strength, and you deserve a brand that embodies that
Visually capture your marrow
The Standout Pieces
capturing her 'marrow'
In Grace’s case, the foundational word of her brand – marrow – means the innermost vital part; essence.
Her enduring brands are more than aesthetics. They have heart, focus, and depth. They’re created from the inside out, going beyond the superficial to pull what matters to the surface. That inner fire lighting the way forward.
Living and breathing that kind of truth through strategically-designed visuals allows soul-deep connections with like-hearted humans take shape.
branding that makes the invisible visual
My favorite part of the deep messaging work is finding ways to naturally weave in the meaning behind a brand’s name.
We wanted to create a defining thread that runs through her messaging – a touchstone that gives everything shape. Grace is soooo good at creating brands from the inside out, going beyond the superficial to pull what really matters to the surface. It was time for Marrow Design’s written tapestry to do the same.
purposeful bio (preview)
At my core, I’m an intention seeker.
I value chasing what matters most. A life of integrity & meaning; relationships & work of substance.
So the concept for Marrow Design became even more pressing for me a couple years into navigating the fast-paced agency life. I craved a different way forward – honoring partnerships with soul-driven business owners, myself, and the honest designs pulled to the surface together. And I wanted to reclaim creative direction over my life, too.
No, I needed to.
TRULY SUBSTANTIAL DESIGN CHASES YOUR TRUTH OVER TRENDS
We all deserve a helping hand to draw out our vital, driving essence to share with the world. Living and working with that kind of conviction? Wow, it carries some serious weight. The people you’re for and with will know it, see it, feel it – and my personal favorite, grow a meaningful relationship with you because of it.
IN EVERY BRAND, THERE IS MARROW
The inner workings of your story— your purpose, vision, and values.
AT MARROW DESIGN, THOSE CORE FUNDAMENTALS ARE WHAT MATTER.
From my studio in Houston, I take conscious brands and small business owners on an intimate journey to unearth your very essence and instill it into a thriving ecosystem of visual elements.
on-brand odds & ends
Articulating the intangible through design
For businesses that break the mold
Rooted in substance, supported through strategy, moved by originality
Your individuality is your strength, and you deserve a brand that embodies that
Visually capture your marrow
Create visuals that transcend trends together
A deeply connective, true-to-you, can’t-be-touched substance
Similar to humans, your brand’s needs are multidimensional
Made from the inside out
Get to the marrow for branded visuals that matter
The Debut
marrowdesign.com
With the support of Christina at Clic Comm, and brand photos from both Urquisa Vicente & Cassidy Elise, Marrow Design’s new home on the internet was brought to life.
Since our initial collaborations for our individual brands, our working relationship has effortlessly evolved into a friendship and enduring creative partnership. We’re two moms (who both happen to own a business and share other overlapping threads) craving aligned collaboration and support. When someone like Grace enters your creative realm, appreciate them & hold onto them dearly!
I was convinced that I would never be able to find messaging that I could be proud to display, but as soon as I read the first draft of my messaging framework all of those fears were gone. Through her well-crafted process and dedication to my story, Carrie was able to capture in one week the messaging that had been eluding me for years.
“Carrie was able to capture in one week the messaging that had been eluding me for years.”
— grace casey
brand designer
This is copywriting that carries your story forward.
