The
Backstory
messaging, SEO website copy & EMail content
Cary Prince is a Certified Professional Organizer® who calls Los Angeles home. After years of managing artists in the music industry, she made the heartfelt decision to create something entirely her own. Since taking that leap in 2014, she's thoughtfully built both her team and her reputation.
Her brand was ready to tell the full story of this journey – to capture not just her expertise, but the calming, clarity-filled experiences that make her work special.
/ CENTERED
CENTERED /
Tone-of-voice descriptors
Purposeful
Calming /
standout pieces ↓
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Practical Solutions Always Have a Place.
everyday living
When life rarely fits neatly into boxes, we take the time to get to know your habits and routines, turning everyday complexities into long-lasting clarity. Our tailored-to-you systems look as sleek as they are sustainable, giving you room to breathe and focus on what matters most.
When you’re ready to keep the visual stimulation at bay, our expert team looks forward to being a helping hand. One mindful choice at a time.
BRINGING HARMONY HOME
A tagline isn’t always a requirement to have a standout brand. For Cary, however, and the interiors industry as a whole, it can be a quick way to distinguish yourself – when done right.
One of the uncommon threads we gathered from Cary's journaling exercise (also known as the onboarding workbook) was that she spent 20 years managing musicians' careers. She carries that same attention to detail into her work today, but this time, for homeowners and business owners.
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Copy
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CLOSING CALL TO ACTION
Gather Your Organizing Support System.
We’re ready to play the part. Our tailored services are carefully arranged to meet you exactly where you are.
PURPOSEFUL BIO (PREVIEW)
Mastering the Art of Organized Living
There's this moment. The one when you step into a carefully edited, aesthetically arranged space and fall into a relaxed state of mind. No visual overwhelm. Nothing without a home.
Just pure, blissful order. That's our specialty.
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COMMUNICATING SERVICES IN AN ORGANIZED FASHION
CPO offers a full suite of services, but the way they were conveying them on their previous website wasn’t clear to the intended reader. So we aimed to alleviate that by sorting through the primary focus areas – from the obvious home or business organizing to the moving concierge, interior design & art consulting, and home concierge. We prioritized who each service is ideally for, then delivered the need-to-know details that would prompt an inquiry. The design for this page brought everything full circle – laying everything out in a neat file folder format.
SHARING A MORE THOUGHTFUL EXPERIENCE
Organizing can be a very personal service because you’re dealing with belongings that hold meaning and memories. We sought to ease potential clients’ hesitations by communicating the respectful, considered experience CPO delivers – refining, rather than removing; curating, rather than clearing; and evolving, rather than changing.
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on-brand phrases
Where serenity settles in
Trusted to bring the peace
Results that hit all the right notes
Everything in order
The best solutions aren’t just organized – they’re organized around you
At your own perfect tempo
Establishing staying power
Restore balance to busy lives
For projects that get an encore
Sorting things out
Well-orchestrated finale
on-brand odds & ends
The right copy weaves a client's unique story into their current brand, creating messaging that feels both authentic and aspirational. For Cary, two decades in the music industry became the foundation for a deeper approach to organizing. It's not about organizing for a niche clientele such as musicians – it's about understanding rhythm, flow, and the art of creating harmony in any space. These subtle musical threads weave through the copy, reflecting the CPO team's intuitive ability to orchestrate spaces that move to the rhythm of each client's life.
The Standout Pieces
bringing beauty & enjoyment to everyday living
A well-designed home is a work of art.
An aesthetically storied compilation of elements that speak to your lifestyle and ideals, while honouring the organic structure of your space. Melanie Hay Design sets out to pull together your ever-evolving interior canvas and bring forth exquisite, enduring environments that welcome restoration, conversation, and celebration.
artfully considered spaces
A tagline isn’t always a requirement to have a standout brand. For Melanie, however, and the interior design industry as a whole, it can be a quick way to distinguish yourself – when done right.
One of the uncommon threads we gathered from Melanie’s journaling exercise (also known as the onboarding workbook) was that she has a background in art history and carries that passion, expertise, and aesthetic consideration into every project. After much thought, we landed on ARTFULLY CONSIDERED SPACES.
DESIGN ETHOS (PREVIEW)
HONOURING INDIVIDUALITY
Designing truly disparate interiors requires that we take great care to get to know our clients. We spend intentional time to understand and respect what makes you unique — from your background to your interests, ideals, and personality.
CREATING SPACE TO ENDURE
We favor time-honoured designs that exude warmth and sophistication. By utilizing the finest natural materials and finishes, we ensure the spaces we create are functional and livable for years to come.
AN INTERIOR DESIGN FIRM THAT BELIEVES THE BEAUTY OF HOME IS IN THE EXPERIENCES OF ITS OWNER
All spaces considered, home is deeply personal and fully self-expressed, with layers of character and soul.
Your interior environments are thoughtfully considered masterpieces in the making. Whether we’re working together on a whole home refurnishing, renovation, or new build, all results point to enriching how you embrace your everyday surroundings.
THE MELANIE HAY DESIGN METHOD
By way of interior design, we encourage our clients to get to know themselves better and share more of who they are with those they love. That’s why we’re devoted to serving as the visionary of your project. You can trust that we’ll take the lead, drawing upon you as our muse, to bring forth completely custom, yet potentially unpredictable concepts and ideas.
With every selection and decision, our intention is to gently move you into a well-designed environment. One that evokes harmony and continuity to sharpen the senses and shape your frame of mind.
RESIDENTIAL INTERIOR DESIGN SERVICES
Just like art, the place one calls ‘home’ is designed to be an individual experience and expression of what you believe and feel is significant, appealing, soothing, and moving.
At Melanie Hay Design, our considered approach allows us to gather a profound understanding and appreciation for both you and your home. With that kind of deep attachment, we create space to design interiors that have an enduring influence on your everyday.
on-brand odds & ends
Quietly refined aesthetic
Accentuated by an assemblage of high-quality materials, textiles, and craftsmanship that exude an old-world, lived-in feel
Melanie Hay curates well-designed interiors that feel inherent to their environment and inhabitants
Coveted collection of relaxed rhythms and a rich sense of livability
Notes of unpretentious sophistication and tasteful textural touches
Turn the place you call home into a lived-in masterpiece
Your home is considered a canvas for comfort and creativity
Every client we have the privilege of working with serves as our muse – giving us the effortless inspiration to naturally conceptualize a project and execute it for nothing short of a treasured reveal
The Debut
caryprinceorganizing.com
Cary trusted the process so completely. She gave Woven Copy room to play with language, to weave in those musical threads without being heavy-handed about it. The result feels true because it comes from a real place – her story, her team’s expertise, and a genuine desire to help people find peace in their spaces.
Sometimes the best projects are the ones where the copy feels like it was always meant to exist – where you're simply helping someone find the words for what they've been doing all along.
branding - Duelle made, photography - Lauren Taylor & marisa Vitale
Carrie is the best. We loved working with her. She helped us rebrand and completely nailed our voice and what we are all about. She is lovely to work with and very talented. Highly recommend.
"A client of ours who met with a few different organizers picked us she said because of our WEBSITE!"
— laura
designer & art consultant for CPO
This is copywriting that carries your story forward.
