The
Backstory
messaging & SEO website copy
Kayla Daniels Interiors is a residential interior design studio specializing in creating down to earth environments for remodels and custom-built homes across North America.
Although Kayla is a creative at heart (she doubles as an incredible painter!) who loves to write and storytell, she needed an expert to take her copy to the next level. With the goal of acquiring more high-end clients (aka nice people who appreciate great design), Woven Copy Studio stepped in as KDI’s copywriting partner to fill crucial gaps in her website’s copy and messaging.
Throughout the project, you’ll find we identified a subtle way to pull together Kayla’s crafts – art and design – as well as her down to earth aesthetic to tell a more personal, alluring narrative.
/ MEDITATIVE
SINCERE /
Tone-of-voice descriptors
Charming
Organic /
standout pieces ↓
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mini bio
Having refined her artistic capabilities through both the delicate strokes of fine art and the intricacies of interior design, Kayla Daniels blends her well-defined style, approachable nature, & keen eye for colour and composition into every project.
In her hands, homes transcend mere structures, becoming inviting, liveable canvases that function as the backdrop for every iteration of your life.
Designing interior environments for a life effortlessly grounded in the richness of originality
We're a residential design studio based in Ontario, serving as the visionary for nice people who appreciate great design across North America. Our purpose is to meticulously envision and fulfill self-expressive settings wrapped in warmth, comfort, and unassuming luxury.
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CLOSING CALL TO ACTION
A collaborative journey with Kayla Daniels Interiors opens the door to refined, reassuring spaces where a subtle sense of upliftment & fulfillment unfolds – drawing you closer to yourself and shaping the direction of your days.
PURPOSEFUL BIO (PREVIEW)
Where Every Home Becomes a Living Canvas
The intention of home is to express rather than impress, artistically echoing the very essence of who you are – your aspirations, tastes, memories, and identities.
Every custom residential design decision resonates with your rhythms and rituals while painting a palette of emotions throughout your personal environment. A kitchen becomes a thoughtfully-curated domain for shared laughter and connection. A bedroom evolves into an effortless hideaway for peace and relaxation.
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PERSONAL DESIGN STYLE
Kayla takes a unique approach to communicating her design aesthetic in a non-limiting way while supporting her clients in effortlessly articulating their visual preferences.
Together, we worked to write lead-in copy to make these settings & styles easy to understand and truly paint a picture of the studio’s impressive approach clients will appreciate.
Assemble Your Ideal Interior Atmosphere
Rather than pushing our own style, we’re here to lend a hand in articulating yours. Through our design studies and completed work, we’ve assembled a collection of preferred settings and styles to navigate your project with clarity and cohesion. For visual examples of how this comes together, visit our project gallery.
SHARING A MORE EMOTIVE PROCESS
Rather than communicating the design process in the most overused and traditional way, we sought to create a more experiential explanation in a way that spoke to the client’s needs and aspirations.
OUR APPROACH TO EVERY ENDEAVOR
Conversations & Visualizations
Tactile Exploration of Materials
Composition of Space
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cont.
Study (ex. of your wants, needs, desires, how you live)
Tactile, sensory experience
Gallery of select works, larger works
Archival quality (ensuring the longevity of our work)
Primed for display
Unassuming / quiet luxury
For socializing and solitude; for movement and stillness
Backdrop (for every adaptation of your life)
on-brand odds & ends
Paint / painting (paint a lived-in picture of effortless beauty)
Ground / grounded / grounding (ground yourself to what comforts you)
Draw / drawing (draw special attention to)
Canvas (blank canvas; your interior canvas)
Strokes of (ex. individuality, creativity)
Adopt the pace of nature — patient & purposeful
The Standout Pieces
family & community at the core
Nestled in Prairie Village is where you’ll find West Village. We’re a boutique real estate company that’s dedicated to delivering a fully cared for experience to KC home buyers and sellers.
Founded in 2021 by a mother-daughter team, our namesake is a nod to our longstanding family ties to the industry and devotion to creating a welcoming, supportive community. An everyday reminder to carry out our purpose and service with loyalty and generosity.
HERE FOR YOU THROUGH
Every move
WHO YOU INVITE TO BE PART OF THE PROCESS MATTERS
Because it truly takes a village - to come together and support you when buying or selling a home.
At West Village Realty, we feel called to be that close-knit community for you, collectively working to meet the individual needs of our buyers and sellers.
purposeful bio (preview)
We’re not just a company, we’re family. A mother-daughter team. And for nearly two decades, it’s been a dream to follow in the footsteps of generations before us.
2021 is when we actualized it. Side by side, we went all in to launch our brokerage.
To us, real estate is personal. It’s our hope you’ll quickly come to know we care for you – our clients – like those we love at home. Because we believe leading with that kind of empathy, integrity, and intentionality brings nothing but good things.
behind the name
West — Representing our founding broker Wendy Foil’s maiden name, reminding us of the legacy we’re carrying on and building upon.
Village — Capturing the sense of unity among our community, team, and clients. We want everyone to feel like they belong here. Our full-time agents work together for you – offering support, problem solving, and encouragement along the way.
buying
As you prepare to make your next move, we’re here to walk you through every step on this patient path.
Your trust in West Village Realty means you’ll receive the highly personal, well-cared-for, collaborative experience you need to end up where you’re supposed to be. And when that happens, we can’t wait to be among the first to say, “Welcome home.”
Selling
Find the support you need to move into what's next.
Is it time for a change? While change can be a good thing, it’s not always easy.
Especially when it involves an investment. Your investment. Let our brokerage take care of you, giving you the guidance and assurance you need to achieve your ideal outcome.
on-brand odds & ends
Resources on the house
Make your next move
Our door is always open
While it matters where you call home, you mean the most to us
You’ll be treated like family – feeling the support and encouragement you need to achieve your real estate dreams
A home away from home; an extended part of your family
We have a soft spot for building relationships with good people
Whether you're on the move or making yourself at home
Happily being your home matchmaker to lead you to the next place you’re meant to be
Roll out the welcome mat
From window waves to neighbors + business owners creating a sense of welcome, our community is filled with hospitable locals
The Debut
kayladanielsinteriors.com
Now that the brand’s copy is perfectly aligned with visuals by Duelle Made and Niamh Berry, the Kayla Daniels Interiors site feels complete. Those seeking the studio’s services will enjoy being welcomed into a more professional, higher-end experience that feels fitting with the distinctive approach, style, and creative abilities Kayla brings to the table.
I felt like I had all these ideas in my head and a vision for what I wanted the brand voice and copy to be, but I couldn't articulate it (nor did I have the time to be honest). Carrie listened deeply and perfectly represented the business, the brand, and my voice in such an authentic way. I feel complete, more professional, and like I am offering my clients a much higher-end experience than I was before.
"The fence is a silly place to be when you could have incredible copy, and a new friend, on the other side."
— Kayla
residential designer
This is copywriting that carries your story forward.
